Krishna has descended in this age in his name. And all the power of all the incarnations is within the name, because Krishna is non-different from his names. We simply have to chant with proper consciousness and reciprocate with his love that has descended in his name. When Krishna physically appeared five thousand years ago, very few people recognized him. So many people considered that he was just a powerful person. Similarly, when Krishna appears in his name—without association of Krishna’s loving devotees—we cannot understand, appreciate or reciprocate with the mercy of the name.