|Chapter 2: Contents of the Gita Summarized|
hato va prapsyasi svargam
jitva va bhokshyase mahim
tasmad uttishtha kaunteya
O son of Kunti, either you will be killed on the battlefield and attain the heavenly planets, or you will conquer and enjoy the earthly kingdom. Therefore, get up with determination and fight.
Arjuna had earlier argued that fighting would not bring him any happiness – if he were to win that all his friend with whom he would have liked to share his victory would be dead, and if he lost then there would be misery any way. Krishna reverses the argument here and states that if Arjuna would win he would enjoy an unrivalled kingdom on Earth, and if he lost then he would enjoy the heavenly pleasures reserved for one who dies in the execution of his duty. This is the first time Krishna explicitly asks Arjuna to "get up and fight." At this point Arjuna may ask Krishna "In this battle, my victory is not even certain. Therefore, why should you encourage this war?" He answers in this verse.
Please read the Sanskrit Verse and the Prabhupada's Purport.